Back To School ✏️📓
︎2024 | Art Direction
Do you remember your high school days? This creative takes us through a chaotic school day through the lens of a rebel.
Feel inspired by a lust for life and unfiltered self-expression.
In this world we celebrate the spirit of those independent eneough not to follow. Each element of this world was carefully selected to build a world we've connected with and ultimately shaped who we are today. The creative tapped into hearts and memories within motion and stills that came to life offline and online.
The storyline was designed to capture the most memorable moments during a school day, lunchtime, and after school. The editing direction captures the youthful energy and lust for life. The motion and stills were designed to have an intimate point of view that makes the viewer feel like an active participant.
✰ Converse Team : Stephanie Irving CD - Lisa Gonzalez internal producer - Lauren Pressler + Evina Parish Project Manager - Sergio Roballo Brand Magement Creative Partners : Courtney Sofia Yates DP + Photographer - Ben Elias Editor - Keats Colorist - Cameron Marygol Music/SFX - Peter Murray
Production Company - Florence Executive Producer - Ned BrownProducer - Ellie Kitman ✰