︎ Art director ︎ Multidisciplinary Artist︎ Graphic Designer based in Boston︎using design as a tool to foster community through education & storytelling ︎ working within the realms of fashion, art & culture ︎
︎FA24 Back To School | ︎2024 | Art Direction & Design
A Highschool day through the lense of a rebel. The creative concept and storyline was designed to celebrate those independent eneough not to follow.
The creative was designed to unlock high school core memories for all generations.
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DP + Photographer : Courtney Sofia Yates Cinematographer CD: Stephanie Irving. View all creative + project partners on the project page ...
︎Mi Gente Mis Raíces | ︎2023 | Art Direction & Design
The LHM moment highlights CONS team rider Erik Herrera and his family. Family is the root that keeps us strong and optimistic. As a first-generation Latin American family, the Herreras are creating new traditions for a bright future and cultivating an attitude of positivity and resilience.
Photographer : Zamar Velez
︎Style Elevation | ︎2023 | Art Direction
A seasonal campaign promoting Converse as a vehicle for style and self expresion through the celebration of style icons + creatives.
Photographer : Amber Asaly | Stylist : Rita Zebdi | Production : Silvertooth
︎Mi Gente! Mi Alegria! | ︎2022 | Art Direction & Design
Latin History Month Campaign for Converse, celebrating the joy of the Latin community with Pangea DJ collective.
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Photographer : David Camerena | Motion by Bawwse
︎Bodega Digital Product ads |︎2019 - 2022 | Graphoc Design
Bodega’s product ads are content pieces created for socials that highlight and elevate products available.
︎Rimowa Mars x Mercury Graphics |︎2020 | Design & Custom Type
The Mars & Mercury Rimowa stickers were influenced by NASA and space graphics with a modern interpretation. The stickers are designed to complement the release of the Mars X Mercury luggage collection.
︎Bodega Collaboration Graphics |︎2021 | Design
Bodega collaborations vary from project to project, each bringing a unique story and concept to life. The graphics created for each project are unique to the spirit of the collaboration.
︎Reebok CL Legacy |︎2020 | Digital Art
Series of digital art to implent in multiple social media platforms, inspired by an assortment of CL Legacy colorways and the track history of the CL Legacy model for the #writeyourlegacy campaign.
︎Wold Mrkt |︎2018 | UX Design & Research
World Mrkt is an app designed to assist first-generation young adults connect with their roots through cooking.
︎Diesel x Bodega |︎2019 | Event Branding
︎Saucony “Ever Ready” |︎2020 | Set Design & Direction
The editorial campaign's direction is designed to complements the initial inspiration of cryptids and urban legends by using physically abstracted image projections. Throughout the art direction process, a series of images were curated. The imagery was later live edited to fit the photographers' composition.
Photography by: Tyler Kpakpo & Tommy Boudreu Motion by: Kevin Kang
Unofficial Committee is a mutual aid group focused on generating creative solutions to educate our community on social social issues through collaborating with community member and other grassroots orgs.
︎ JLYM Cover art |︎2021 | Cover Design & Illustration